Google launches tools to improvise the page speed on Mobile
Table of Contents
Page Speed on Mobile
Mobile Sites at times face certain issues due to which it cannot deliver a satisfying experience to their users. For this, Google has developed and announced the Impact Calculator tool which will act as an aid to mobile sites for enhancing their user experience. At the Mobile World Congress held in Barcelona, a speed scorecard was introduced which was predicted to be a comparison tool useful for conducting a comparative analysis. These tools have made page speed on mobile a competitive service and an important factor in rankings on search results.
What this Tool Can Do?
The other creature which was developed by Google is Impact Calculator which is utilitarian in the computation of the revenue impact of focal ratio for a site. The majority of the businesses are now thriving to creating their online presence in this competitive market. In that race, not every business can create an effective mobile-friendly website. The majority of the businesses face a lot of problems with the slow mobile sites. Considering this, the business firms work on finding out some of the other ways to help improve the page speed on mobile view of the site to deliver better digital experiences to the consumers.
Users cannot for so long for a site to load and show its content to them. As per the research conducted by Google, it was stated that around 53% of users visiting the site leave without viewing the content as the site takes more than 3-4 seconds to load and display its content. Well, to overcome these very common mobile site related problems faced, a tool like Mobile Speed Scorecard is sure to help. This tool will allow and give access to the site owners to check the speed of their site loading and can also undertake a comparative analysis of their site with the other sites to identify the gap.
Results and Recommendations from Google
The scorecard is said to be a very effective tool as it is powered by the Chrome User Experience report which is being featured with the largest database of real-user latency data briefing you’re more about the user experience of Chrome popular destinations of the website. As per Google’s statement, this report will give you analytics of thousands of sites from 12 different countries. As per Google’s guide to page speed on mobile, a site should not take more than 5 seconds to load with 3G connections and not more than 3 seconds for 4G connections.
The Impact Calculator tool is also very useful when it comes to quantifying your revenue impact of a site’s speed. A slow mobile site is said to lead a customer towards frustration which will ultimately decrease your business. It literally does what it sounds like, that it calculates the impact of the page speed on mobile. The delay of even a single second will lead to a 20% fall in the conversions. In this case, the calculator helps in the estimation of the monetary impact to identify the positive consequences of improving the page speed on mobile site. This calculation is done with some inputs.
With this calculation site owners will get an idea of the benefits they will get on reducing the loading time of the site. One of Google’s major focuses now is the speed of the page. This was an update from Google, in July 2018, the ranking of the site with slow webpages will be decreased too. Google has done this to increase the quality of the user experience. Now page speed has become an important factor in SEO, so important that you may wanna invest in hiring a custom web solutions agency just to optimize page speed on mobile.