Responsive Web Design (RWD) | Importance & Advantages of RWD

Responsive Web Design (RWD)

Responsive Web Design (RWD)

In the current times of impulsive buying and short attention spans, having a robust site is a necessity rather than a formality for any business. In the present day, where humans have shorter attention spans than goldfishes and where one is hit by an advert every few seconds, driving a potential customer to your site is nigh to impossible. It is reported that about 40% of internet users abandon a site if it takes longer than 3 seconds to load. in such highly competitive circumstances, the last thing one would want is a prospective client exiting your site just because the site didn’t load timely or didn’t seem authentic. Such complications occur when the site is non-responsive or not properly optimized. A critical factor in a site’s usability is its responsive design. Let’s look at what a Responsive Web Design (RWD) really is and how it can help improve your digital presence. 

What Is A Responsive Web Design?

Responsive Web Design (RWD) refers to a web development approach that focuses on creating a site that adapts to the screen it is viewed upon. It involves setting up the site in a manner that the content, images, and other elements scale up or down to cope with the screen size they are displayed on. In layman’s language, a Responsive Web is a Website that displays well on different devices from Smartphones to PCs, Tablets, Desktops, etc. 

Why A Responsive Design Is Necessary 

Why a responsive design is necessary

In online shopping conditions, your site is essentially your shop. The outlook of your site truly sets the tone of user interaction and plays an essential part in the overall customer experience. A smooth and attractive site, with testimonies and reviews, is a recipe for digital success as the boost it gives to customer confidence is unparallel. Just imagine the hesitation one would feel in attaching a credit card to a site that seems rugged and unprofessional. 

Although currently, 57% of people use multiple devices daily (Mobile phones and computers), more than 70% of online purchases made are through cell phones. This indicates the trend that the majority of the folks prefer using desktops for browsing and finalizing the products due to the larger screen real state but prefer to pay using their cellphones. This shows that the necessity of building a flexible website as the users now demand a site compatible with all their devices, be it their cellphones, tablets, or desktops. That’s where Responsive Web Design (RWD) comes in handy. Although the concept is not relatively new, its implications have really started to skyrocket in recent times, accredited to the shift in consumer behavior and increased multi-device usage. 

Advantages Of  Responsive Web Design

Advantages of Responsive Web Design

After comprehending the importance of a  Responsive Web Design, let’s dive deep into the benefits that come along have such a site. These advantages are categorized into three major branches, which carry various sub-benefits of  Responsive Web Design. 

Googles Good Books 

An optimized lightweight site will have an edge over a redundant unresponsive one. A search engine like google always pushes sites that users find more accessible and useful. Having Responsive shortens loading times, making a site seem more authentic to the crawlers. Once a site’s placed in Google’s good books, the route for its success smoothens. This means Improved Ranking and visibility, which results in increased organic traffic and growth. Once this cycle starts acquiring new customers becomes easier, and the SEO will yield more results.

To read more about why a Responsive web increases ranking on google click here 


User experience and interface matter a lot when it comes to deciding between different options and can help finalize any purchase. Having a single responsive site for all devices chelps in maintaining a consistent brand persona and image, resulting in improved overall customer experience. This solely can make a user inclined towards your site rather than others as one would feel more comfortable and confident opting for your service or product. The addons of it include lower bounce rates and higher conversion rates. 

Improved Efficiency 

Another advantage of a Responsive Web Design (RWD) is increased efficiency and lower maintenance costs. Having a single responsive site rather than one each for pc and cellphone will save tremendous resources. From SEO costs to maintenance costs, all will drop, saving you and the firm time and money.

Although developing a responsive site will require more upfront investment than a basic site, the cost differences even out in the long term due to the pre-discussed reasons.


Analyzing the parameters mentioned above makes Responsive Web Design (RWD) an obvious choice. Developing such sites requires a particular skill set and a professional hand. That’s where FSD SOLUTIONS steps in. With a team of experienced developers and marketers, all your digital needs can be fulfilled at a single stop here.